Check In and Breakfast

AV & Broadcast Convergence: Where Are We Now?

This opening session examines where the two sectors overlap today, where differences remain, and how changing technologies and market demands are bringing them closer together in convergence evolution.

From Broadcast-Only to Enterprise-Ready: How Production Technologies Are Moving Beyond Broadcast

Production technologies once designed for traditional broadcast are increasingly appearing in corporate studios, education environments and live events. This panel explores how vendors are adapting broadcast tools for new markets, how complex workflows are being simplified for enterprise users, and what opportunities this shift creates for integrators and technology providers.

Networking Break

The Media eXchange Layer: IP, Cloud and the Infrastructure Behind Converged Media

The shift from SDI to IP has transformed the foundations of modern media systems. Software-defined infrastructure, cloud workflows and network-based signal transport are now creating a shared technology layer used by both broadcasters and AV professionals. This session explores the practical realities of IP standards, hybrid production and the growing influence of IT architecture.

AI: Automation, Augmentation or Replacement?: Rethinking Media Workflows

Artificial intelligence is beginning to reshape how media is produced, managed and distributed. From automated switching to content localisation and metadata generation, AI promises new efficiencies and capabilities. This panel examines where AI is already delivering value, where it remains experimental, and how organisations can balance automation with human expertise.

Lunch

Virtual Production Beyond the Studio: From Broadcast Sets to Corporate, Education and Live Events

Virtual production technologies are rapidly expanding beyond film and television studios. LED volumes, real-time graphics and virtual sets are now being adopted in corporate communications, education and live events. This session explores how these tools are being deployed in new environments and how organisations are evaluating their long-term value.

Networking Break

The Modern Control Room: Designing for Hybrid Teams and Always-On Media

Control rooms are evolving rapidly as broadcasters and media organisations adapt to distributed production, remote teams and continuous content delivery. Increasingly, similar approaches are appearing in enterprise environments such as finance, government and utilities. This panel explores how control room design is changing, from multi-platform monitoring and IP-based workflows to remote operations, resilience and cybersecurity.

The Integrator of the Future: Who Owns the Converged Media Stack?

As AV, broadcast (and IT technologies) converge, the roles of integrators and technology providers are evolving. Systems integrators are adopting broadcast workflows, while broadcast specialists are expanding into enterprise environments. This closing discussion explores how responsibilities are shifting – and what skills the industry will need next.

Closing Reception