Rob is the founder of Starting Pixel, a global community exploring AI and virtual production, location scanning, digital humans real-time technologies to create great storytelling and live content

After a 20-year career in big-tech marketing for Salesforce, Epson, Psion, and Microsoft, Rob pivoted into the world of virtual production. Immersing himself in this rapidly evolving space, he recognised the need for a central platform for sharing knowledge and best practices, and founded Starting Pixel, which now comprises more than 1300 creators at the forefront of storytelling and emerging tech. 

Now, Rob has taken virtual production technologies into the podcasting world. The Dean Street Podcast Studio offers next-generation video podcasting facilities powered by VeePod’s customisable digital sets, AI-driven camera cutting, professional lighting and automation tools. Rob’s work focuses on helping creators and brands enhance their content through smarter, more flexible production.