James studied electronics engineering, and has over 35 years experience in the broadcast industry specializing in remote control, robotics, and automation for live news, sports and current affairs programming, as well as major national and international government institutions.

Having held a number of senior technical and commercial roles, James joined Shotoku UK in 2007 as Global Sales Director, taking over as Managing Director in 2015. He is still enthralled by live broadcast in all its forms, and especially excited by the new opportunities arising from the blending of broadcast, IT, and AV production technologies over recent years.